-60% returns. Not through better logistics — through better UX.
Kolbenstore had traffic, a solid product and still too many returns and too few conversions. The problem wasn't in the warehouse — it was in how users experienced the shop.
Results
60%
less returned items
+15%
Increase in Conversion
+50%
Customer Satisfaction
E-commerce
Shopify & Figma
Challenge
Users came, looked around and left. Or they bought — and sent it back. The shop wasn't built around how users actually search and buy.
What We Did
Analysed user behaviour, completely restructured search logic and product pages. Full Shopify redesign based on real user data. AI product recommendations integrated.
Full Shopify redesign — built around real user behavior
Product page and search optimization
AI-based product recommendations integrated into the shop
CRM system set up for customer management
Professional Product Images
Expanded product catalogue based on market research findings
Results
A high return rate is never just a logistics problem. It's a UX problem. Users who don't find what they expect — return it. When we aligned the product pages with what users actually searched for, the returns dropped immediately.