From traffic to conversion: How we turned a struggling E-Commerce shop into a revenue machine.
A full UX and E-Commerce redesign for an automotive parts shop — built around how users actually search, compare and buy.
60%
less returned items
+15%
Increase in Conversion
+50%
Customer Satisfaction
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
M.K.
CEO, Co-founder | Kolben Store
E-commerce
Shopify & Figma
Challenge
Kolbenstore had a clear product and a growing audience — but the numbers didn't add up. Visitors came, looked around, and left. The return rate was high. Conversions were low. Customer satisfaction was inconsistent.
The team knew something wasn't working. They just didn't know what.
The Approach
We didn't start with design. We started with questions.
Who are the actual users — and what are they looking for?
Where exactly do they drop off?
What's causing the high return rate?
Through market analysis and user research, a clear pattern emerged: users knew what they wanted, but the shop wasn't built around how they searched. Product pages were unclear. The navigation didn't match mental models. And after the purchase — there was nothing.
What We Did
Full Shopify redesign — built around real user behavior
Product page and search optimization
AI-based product recommendations integrated into the shop
CRM system set up for customer management
Professional Product Images
Expanded product catalogue based on market research findings
Conclusion
A high return rate is never just a logistics problem. It's a UX problem. Users who don't find what they expect — return it. When we aligned the product pages with what users actually searched for, the returns dropped immediately.